An Interesting Topic Of Taxation - 972 Words

The Observer illustrated an interesting topic of taxation. New York Senator Charles Schumer has introduced a call for a new type of taxation. He proposed â€Å"a tax on customer service calls being outsourced to another county† (The Observer, 2015). While the tax sounds a bit odd at first, there is actually for rhyme to the senator’s reasoning. The senator’s goal is to ultimately keep more jobs on United States soil. Many jobs in the United States have been lost to cheaper labor overseas. This proposal aims to bringing someone of those jobs back to America by implementing a high taxation on customer service phone calls that are being answered outside of the United States. Schumer’s policy states, â€Å"the tax per outsourced call would be 25 cents for the company. In addition to informing the caller of this, companies would be required to release reports quarterly on total calls and the percent outsourced† (The Observer, 2015). This would be a hefty tax if implemented and would frustrate many companies. However, the senator’s goal is job creation. The purpose of this homework is to analyze this proposed taxation, propose two reasons for and two reasons again Senator Schumer’s policy, and to then expand on my opinion of this policy. Supporting Reasoning 1. The first reason to support this proposal is because it is aimed at one thing; job creation. After The Great Recession, people have been doing everything possible in order to create more jobs for the unemployed workers ofShow MoreRelatedThe Tax Reform Act Of 19861607 Words   |  7 PagesThe main topic of this research paper is taxation. Seeing that this topic is pretty open, I’ve chosen to write about the proposed idea of Fair Tax. Along with a little bit of insight on Fair Tax and a couple highlights of history, I’ll try and explain some pros and cons as well as give my opinion on the topic. According to vocabulary.com â€Å"Taxation refers to the practice of a government collecting money from its citizens to pay for public services†. Our country was practically founded becauseRead MoreAnalysis Of Desoto Consolidated School District Essay1656 Words   |  7 Pagesmembers who meet on a monthly basis to set and oversee policy, finances and hiring of employees. This summary will provide information related to topics related to the board meeting on October 24. Among those topics, discussion will be had on meeting format, how the meeting was conducted, controversial issues, public participation and other interesting observations. The board meeting space and how it tends to be organized can be somewhat telling to what role the meetings play in the school and communityRead MoreBusiness Administration From Boise State University1122 Words   |  5 Pagescorporate tax area. I believe my academic credentials and corporate tax working experience will be a good match for their research interests and they can provide me tremendous guidance on tax research in academic settings. Research in taxation and tax policy is a very interesting area as it combines business, economics, statistics, finance and politics. Its multidisciplinary nature creates challenges as well as opportunities. Moreover, International tax research will bring the tax research to a brand newRead MoreEssay On Fiscal Policy In Texas804 Words   |  4 PagesOption No.1: Fiscal Policy - Texas Tax System First of all, both options for this discussion are very interesting but I chose option number one to study and analyze because I am always curious about taxation. I always ask myself out of curiosity about why there are differences in tax implementation and system in America specifically in each State? For me to better understand this topic, I have researched about the terminologies, the process and the ideas that go along with this subject matter.Read MoreCutting A Tax On Junk Food961 Words   |  4 PagesRaising food taxes is the topic of the editorial article â€Å"Slapping a tax on junk food is still a bad idea† by the Globe and Mail. The writer states that raising taxes is not the answer to decrease high obesity rates and instead suggests that moderation and lifestyle are key to enjoying food. The editorial also acknowledges the increasing amount of attention we give to this problem now that it has grown larger and more complex. Also, an increase of taxes ultimately allow the consumers to haveRead MoreThe Increasing Popularity Of Fast Food1602 Words   |  7 Pageslifestyle is another reason as to why diets are more important to the population than exercise and the reason taxation of fast food is necessary. Namiki3 Having a fast food tax will cause great concern with the companies whose products will be taxed. The company’s main concern would be having a decrease in their sales with the increased price. Although they may have a legitimate concern, the taxation should persuade the companies to produce healthier products. Once companies come up with ways to reduceRead MoreFinancial Services Essay707 Words   |  3 Pagesone of our biggest. This month’s articles will stimulate our minds by providing timely commentary on recent regulatory developments and useful guidance on handling legal and commercial issues in practice. Let us begin with an article on the hot topic of ICOs. ICO stands for Initial Coin Offering. Editorial board member Andrea Beatty and her co-author Daniel Taha (Keypoint Law) take us through ASIC’s recently-released guidance on ICOs, and consider how it compares with the guidance provided by otherRead MoreBusiness Entities : A Business Entity1530 Words   |  7 Pagestwo owners (with potentially some of the owners assuming liability only to the extent of their investment) are topics that are often introduced to students through other businesses courses, however the other types of entities are often covered briefly, if at all, through other prior coursework. As a result, many (such as myself) may find the undiscussed entities to be particularly interesting to learn about. Through the Advance Income Tax Research course, it can be discovered that C corporations areRead MoreThe Constitution And The Articles Of Confederation953 Words   |  4 Pagespiece of history which because of them, the constitution and the articles of confederation are what make makes America what it is today, unified. The major learning theme of this video is to understanding what and how these states came together, taxation, laws, and the people behind it. George Washington, Thomas Jefferson, and James Madison to name a few are the unique founding fathers who helped make America the way it is for years to come. Because of the constitution, constitutional conflicts haveRead MoreThe Relevance Of Hamiltonian Economics Today1368 Words   |  6 Pagesthe Framers corrected the mistakes of the past (Document 2). At the start of the union, the states made their own money and the federal government had no control over currency or taxation. This is keenly noted by the Tax History Museum in stating â€Å"State officials tended to print money rather than resort to increased taxation in order to raise war revenue. As a consequence, most state currencies depreciated quickly and severely. † With the constitution the Federal government was given the explicit right

Organizational Behavior An Interdisciplinary Field Essay

Introduction: Organizational behavior is an interdisciplinary field that includes sociology, psychology, communication, and management. (Ribbubs 2014) The academic field of study concerned with human behavior in organizations; also called organizational psychology. It covers topics such as motivation, group dynamics, leadership, organization structure, decision-making, careers, conflict resolution, and organizational development. When this subject is taught in business schools, it is called organizational behavior; when it is taught in psychology departments, it is called organizational psychology. (Reference). The aim of this diagnosis paper essay analyses the individual basis theoretical area covered by our teacher and Moodle and integrates with my own work experience. Later, I will analyze with the help of conflict management technique that helped me to resolve this issue. Organizational behavior is a concern with the study of the behavior of the people within an organizational setting. It helps to understand predict and to control human behavior. In a working environment, people meet with different ideas and characters. Therefore it is essential to understand how to cooperate with individual personalities to develop team-working skills in different environments. Organizational behavior analyses how people behave as individual and as a member of a group. Additionally, Spotless is a huge organization, which operates in a different area of businesses with more thanShow MoreRelatedThe Relevance Of Organizational Behavior1202 Words   |  5 Pages In basic terms, organizational behavior concerns itself with the behavior of individuals in the organizational setting. This text concerns itself with the study of organizational behavior. In so doing, this paper will amongst other things address not only the various concepts associated with organizational behavior but also the relevance of studying the same as an academic discipline. Organizational Behavior: A Concise Definition In seeking to define organizational behavior, we must first defineRead MoreWhy Leadership Is A Fundamental Part Of Organizational Behavior979 Words   |  4 Pages2014). In this paper, I will explain why leadership is a fundamental part of organizational behavior, discuss what leadership theory I align with and why, and explain why my leadership theory is effective within my organization. â€Å"Organizational behavior...is an interdisciplinary field dedicated to better understanding and managing people at work† (Kreitner Kinicki, 2014 p.6). The study of organizational behavior and leadership goes hand in hand. Great leaders are: innovators, trustworthy,Read MoreSerious And Systematic Monitoring Of Affairs1348 Words   |  6 Pagesparameters maybe successful in that case and solve the problem, but it would be the source of other problems. Hence, all managers and planners should know that in all cases they are dealing with life whether the nature or society or an individual, their behavior to these cases should be like a medical practitioner to a body or a living organism! Especially if the person is patient, safety considerations should be increased. We know that sometimes for a drug to be discovered and all process take its courseRead MoreOrganizational Behavior1387 Words   |  6 PagesOrganizational Behavior Michael J. Bonnie CJA444 June 5, 2014 Eddie Gordon Organizational Behavior Organizational behavior is the study of how employee’s behavior interacts within an agency’s work environment. It includes many subjects which include sociology, communication, psychology, and management. Its primary purpose is to review and report in the ever expanding study in criminal justice organizational behavior areas in the workforce. This discussion focuses on the forces of change andRead MoreOrganizational Economics Theory : A Fundamental And Universal Problem Of Organizations784 Words   |  4 PagesOrganizational Economics Theory Organizational Economics deals with a fundamental and universal problem of organizations: How to induce managers and other employees to act in the best interests of those who control ownership or, in the case of government agencies and nonprofit organizations, those who have the authority to control policy and resource decisions. Also rooted in the second half of the 20th century Organization Economics Theory is concerned with agency theory, behavioral theory,Read MoreEvolution of Cognitive Psychology1105 Words   |  5 Pagesand act. Cognitive psychology is a key player within the interdisciplinary field of study termed â€Å"cognitive science.† Cognitive science is an interdisciplinary effort to understand the mind. Cognitive science includes a number of disciplines, five of them plus cognitive psychology lying at its core. Philosophy, the first disciple to systematically examine the mind, helps to formulate and examine the fundamental questions that define the field. Neuroscience attempts to specify the relationship betweenRead MoreThe Dynamics of People and Organizations1655 Words   |  7 PagesChapter 1 The Dynamics of People and Organizations Organizational Behavior Organizational Behavior is the study and application of knowledge about how people – as individuals and as groups – act within organizations. Organizational Behavior is a scientific discipline in which a large number of research studies and conceptual developments are constantly adding to its knowledge base. Goals of Organizational Behavior (Most Sciences share four goals) * Describe (How people behave under a varietyRead More Organizational Behavior Terminology And Concepts Essay975 Words   |  4 PagesUnderstanding organizational behavior is important for everyone involved in an organization, not just the leadership and management teams. By gaining and understanding this knowledge each employee should be able to realize how their individual actions contribute to the big picture of the company. In order to understand this there are some key concepts and terminology that must be explained to make the learning process more manageable. Organizational Behavior What is organizational behavior? AccordingRead MoreThe Health Care Field Is The Appropriate Choice For Me938 Words   |  4 PagesAn Interdisciplinary Degree with the cognate of Health and Natural science was the appropriate choice for me, because of my background as an Allied Health Care Professional, who wanted to seek advancement in the medical field. Additionally, gaining a Christian worldview has enhanced my ability to provide exceptional care to every patient while sharing the gospel through caring. A degree in Health science assist student in preparing for careers in the health care field, this degree is a predominantRead MoreResponsibilities Of A Social Work Manager909 Words   |  4 Pagesdevelops an interdisciplinary team approach where all voices are considered equal in problem-solving. In my experiences over the last two decades, I have learned that just like being client-centered, being staff-focused is equally important. I have found that by giving staff 7 out of 7 on their annual review as this makes them strive even harder to provide client-centered care as they know they are appreciated, recognized and valued for the difficult work they do. Organizational Value The value

Call Center

Question: What is a call Center? Explain. Answer: A call center is a centralized office that includes the conduction of a large number of calls and the handling of the respective calls by specified employees. Therefore, it should be structured in such a way that the service can be provided from smaller organizations. The call center solution can benefit smaller organizations. In UK, in few ways the call centers can provide low wages to the employees (Tang et al. 2015). Due to the low pay scale of the employees, the organization must be a small scale industry. In addition, the work intake should be lesser than the London-based large organization. Staff management and time management are the two keys for a development of a new organization. As the staffs are paid with low wages, therefore the staffs are supposed to be managed with appropriate pricing strategies. The main factor responsible for the establishment of good call center authority is to analyze and evaluate the quality assurance processes. It helps to determine the performan ce and opportunity of the works persisting in the organizational operations (Salomonson et al. 2012). The second factor which is important for the establishment of the call center industry is to create an action plan. Working with supervisors and identifying the available resources can effectively support the needs to sustain the prospect of the organization. Depending on the functional outcomes of the company the authority must emphasize on the performance of the entire association. The most important factor is to monitor the performance of the employees and detect the improvement and progress of the employees. In addition, the loop holes of the operations, the satisfaction or complaints of the customers and the working process should be monitored in a definite manner. The effective plan should focus in getting such outcome which could lead to the organizational success. The hard works and the steady employment skills of the staffs results in the positive outbreak of the call center. The work distribution can help to resolve the upcoming problems which could be solved by the organization (Baker et al. 2012). Therefore, the major factor that is included in the management of UKs call centre organization is the management skills of the head of the administration. The implementation of the company establishment depends on factors like Strategy, location, technology, staffing, and operations. The establishment of the call center with new strategy and prospect can bui ld a growing career of the company in the deep pool of the call center. Therefore, the fundamental prospect of the company is to be built in a new format for grabbing the new opportunities in the corporate field (Subramanian 2015). The company is subjected to outsource some desirable functions with more emphasis. The organizational expansion can be done for enhancing the opportunities of new jobs and projects. These should process by the efficient staffs and the upper level of the caller executives. The places in UK, which are not much developed as London, need smaller scales of employment with low salary scales. Therefore, the business should be established by taking this issue in consideration, with minimum investments. The time management is the most important fact for implementation, it also helps to avoid organizational conflicts (Janssens et al. 2014). Another factor is the communication. Communication can efficiently manage and resolve the gap between the employees and the manger as well as customer. The leader and the employee relationship is one of the major factors which are essential in the corporate field while establishing a new call center. The communication also involves the connecting nonverbal and the verbal relationship between the customers and the caller executives. This communication relationship improves the sustainability of the company. The call center is that part of the corporate world which efficiently focuses on the communication flexibility of the company and the communicative relationship. In the way a trustworthy relationship can be established within the employees and the leader s. The establishment of the corporate company in a primitive area can enhance the rate of business success of the company. The location is another factor which helps in focusing on the important and respective agenda while establishing a new company. The responsibility of creating the new company is entirely relies on the manager. The key responsibility of the management is to deal with the issues and the facts and thereby meeting to the success of the company. The management also implements strategies for managing the employees. Understanding the call arrival also serves as an impl ementation and the key issue including the modification of the call arrival and implementing the technologies which undergo changes in the service. The more effective service provided by the company, the more the feedback received by the company (Kim et al. 2012). The employability skills include the skills and behaviors that are required and necessary for the jobs prospects, sometimes include foundational skills, soft skills, work-readiness skills, or job-readiness skills. Therefore the employability process and management focuses on the budget and the agent details. The focused question includes the segregation of the agents the bound and unbound calls which are to be handled by the callers, and the works which are conducted from home by the employees. The management of the employees in a new company is a crucial point for managers. The increase in the number of customers results in enhanced brand name and sustainability of call center (Rondaà ¢Ã¢â€š ¬Ã‚ Pupo et al. 2012). The strategic plans include the utilization of the business with specific strategic direction, setting the performance goal, address customer values, and the achieving potential to be successful. The implementation process in followed after the efficient outbreak of the plans and strategies on which the prospect of the company is based on. The strategic plan includes the facts which may focus on the complete implementation of the solution and the ways of avoiding the conflicts causing in the plans and practice of the job work. The common reasons for the failure of the strategic plans for the company such as 1) lack of ownership- this is the most common issue. People if do not take responsibility of the plan; it will directly affect the organizational performance. 2) Lack of communication- the plan does not involve the communication between the employees. The employees cannot understand how to contribute. 3) Meaning-less plan- the vision, and the mission of the valuable statements of the strategies which are supportive of the actions and the works of the employees. 4) Annual Strategy- Implementation is not being discussed in the strategic planning process. 5) No progress report- there is no methods involved in tracking the negative outcomes of the company. But new strategies may be involved in the process to avoid this problem. 6) Lack of empowerment- empowerment provides strong motivation and improvement of the employees performance (Deryugin et al. 2015). The business owner or the manger improvises the plan for the successful implementation, which also evaluates the strategic plan to initiate the establishment of the organization. There are few questions which are to be answered to solve the implementation problems of the company. The questions include the topics such as: the implementing plans which ensures the strategies to make forward the company, the ways of communicative skills in the company which includes the leader-employee and the employee-customer c ommunication processes, the ways of motivation for the employees, commitment of salary, money, resources and the inter-company assessment toward the employees, etc. (Malthouse et al. 2013). The initial stage of the implementation of the strategies of the company includes the efficient application of the skills through training and the recruitment which are required for the strategic plans. Additionally, the employees should be provided with sufficient funds for the efficient support in the respective job (Shashkov et al. 2014). The employees also may require enough time to implement the additional activities of the tasks and the calling process which are currently in progress. For actual implementation of the program, the formation of an appropriate and formal structure is very essential where the management includes the appropriate lines of authority, structural regulation along with the regular strategy implementation in the company. Another factor which contributes to the job outcome is the system which includes the management of the technologies to track the report of the plans for adapting the changes in the corporate system. The most important agenda for the imple mentation of establishing the company includes the scoring of the changes and the progress of the company and resolving the problems which come in the way of constructing a new company in a new place (Cordell et al. 2013). References: Tang, J., Yi, K.H., Macdonald, A.J. and Madhavan, S.K., General Motors Llc, 2015.Providing wireless mobile device information to a call center. U.S. Patent 8,948,727. Kim, M., Eun Park, J., Dubinsky, A.J. and Chaiy, S., 2012. Frequency of CRM implementation activities: a customer-centric view.Journal of Services Marketing,26(2), pp.83-93. Shashkov, G.N., Kolomoyskyy, O.M., Zgardovski, S.V. and Korolev, N., Genesys Telecommunications Laboratories, Inc., 2014.System and methods for predicting future agent readiness for handling an interaction in a call center. U.S. Patent 8,798,257. Cordell, J.W., Boutcher, J.K. and Steinbeck, M.L., West Corporation, 2013.Contact center call routing by agent attribute. U.S. Patent 8,559,618. Chen, S.R., Wang, J.H., Zhu, X.H. and Shao, H.R., 2012. Research of call center for remote real-time health monitor system.Computer Engineering and Design,33(11), pp.4386-4391. Malthouse, E.C., Haenlein, M., Skiera, B., Wege, E. and Zhang, M., 2013. Managing customer relationships in the social media era: Introducing the social CRM house.Journal of Interactive Marketing,27(4), pp.270-280. Rondaà ¢Ã¢â€š ¬Ã‚ Pupo, G.A. and Guerrasà ¢Ã¢â€š ¬Ã‚ Martin, L.., 2012. Dynamics of the evolution of the strategy concept 19622008: a coà ¢Ã¢â€š ¬Ã‚ word analysis.Strategic Management Journal,33(2), pp.162-188. Salomonson, N., berg, A. and Allwood, J., 2012. Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives.Industrial Marketing Management,41(1), pp.145-155. Subramanian, R., 2015. Soft-skills training and cultural sensitization of Indian BPO workers: A qualitative study.Communications of the IIMA,5(2), p.2. Janssens, M. and Zanoni, P., 2014. Alternative diversity management: Organizational practices fostering ethnic equality at work.Scandinavian Journal of Management,30(3), pp.317-331. Baker, T.R., Kerski, J.J., Huynh, N.T., Viehrig, K. and Bednarz, S.W., 2012. Call for an agenda and center for GIS education research.Review of International Geographical Education Online,2(3), pp.254-288. Deryugin, V.N., Giacomini, P., Makagon, P., Ryabchun, A. and Anisimov, N., Genesys Telecommunications Laboratories, Inc., 2015.Method and apparatus for extended management of state and interaction of a remote knowledge worker from a contact center. U.S. Patent 9,002,920.

Name dominic murphy Essays - United States,

Name: dominic murphy Date: 2/9/18 Graded Assignment Lesson Assessment: Writing the Final Draft (Score for Question 1: ___ of 60 points) Write a well-developed essay identifying an American who contributed significantly to United States history from the period 1900 to 1940, and provide support to this claim. Essay: For this essay I will be talking about The Great Depression and how FDR helped America get though the Depression. FDR was an awesome man he made jobs in the government that gave job to the people who lost their jobs due to the Depression. The jobs that FDR made which everyone who lost their jobs were the WPA (Works Progress Administration), Federal Deposit Insurance Corporation, and the Securities and Exchange Commission. The stock market crash of 1929 set in motion a chain of events that would plunge the United States into a deep depression. The Great Depression of the 1930's spelled the end of an era of economic prosperity during the 1920's. Herbert Hoover was the unlucky president to preside over this economic downturn, and he bore the brunt of the blame for the depression. Hoover believed the root cause of the depression was international, and he therefore believed that restoring the gold standard would ultimately drag the United States out of depression by reviving international trade. Hoover initiated many new domestic works programs aimed at creating jobs, but it seemed to have no effect as the unemployment rate continued to rise. The Democrats nominated Franklin Roosevelt as their candidate for president in 1932 against the incumbent Hoover. Roosevelt was elected in a landslide victory in part due to his platform called "The New Deal". This campaign platform was never fully explained by Roosevelt prior to his election, but it appealed to the American people as somethingnew and different from anything hoover was doing to ameliorate the problem. Then FDR (Franklin D. Roosevelt) got elected. The Roosevelt administration's response to the great depression served to remedy some of the temporary employment problems while drastically changing the role of the government but failed to return the American economy to the levels of prosperity enjoyed during the 1920's. While managing to stay optimistic, Franklin Roosevelt helped people regain faith in themselves. Despite all the chaos going on at the time, he was met with that understanding and support of the people themselves which is essential to victory. He was praised for pushing the government to help those who were underprivileged. This was a new beginning in time for Americans known as the New Deal. He told the country to live by; "The only thing we have to fear, is fear itself". Franklin Roosevelt made a very important impact during these times and his laws that were passed applied great influence to use today and in the future. In Franklin Roosevelt's first hundred days in office, he pushed through many new programs to help restore the nation and did his best to end the depression. The depression was a traumatic effect on the world and affected many people. More then you could imagine, too many businesses closed leaving people jobless, without houses, and killed farms. Those who were fortunate enough to still have a job, their wages fell dramatically. "Only a foolish optimist can deny the dark realities of the moment." You can't deny or brush off reality. You have to take it as it comes and hope for the best. I chose FDR to write about was because he helped America get though The Great Depression by giving people jobs when they needed them. And making farmers get their land back so they could farm again. FDR was the greatest president during The Great Depression because he helped so many people he got us through the war and saved us from our country in a deep Depression for a long, long time.

Lorenzo de Zavala Essay Example

Lorenzo de Zavala Essay Example Lorenzo de Zavala Paper Lorenzo de Zavala Paper History of Lorenzo De Zavala They are many heroes that we have to thank in American History for making our country what it is today. We are a country made of freedom and believe in personal rights. But all these rights did not come without fighting to keep our freedom. There were many battles fought and many battles won for this freedom. Texas in particular was a battlefield for Texas’ independence against Mexico. Lorenzo de Zavala was the Republic of Texas’ first vice president, when Texas had first won its independence from Mexico at the Battle of San Jacinto and became a republic of its own. It wasn’t until later when Texas became a part of the United States, unfortunately De Zavala would not be around to see this dream come true. Manuel Lorenzo Justiniano de Zavala y Saenz was born the fifth of nine children of Anastasio de Zavala y Velazquez and Maria Barbara Saenz y Castro in the village of Tecoh near Merida, Yucatan, on October 3, 1788(Venable, 2). He graduated from the Tridentine Seminary of San Ildefonso in Merida in 1807, during the time he was school and a growing up he had always been interested in politics and so that is what he went on to do. By the time that Lorenzo de Zavala arrived in Texas in July 1835, he had already held office on the local, state and national levels in the Mexican Colonial, Imperial, and National governments. Zavala was sent to prison twice for his political beliefs. While in prison he studied English and medicine. After returning from prison Zavala used his political influence in both as a writer and newspaper publisher. He established the first newspaper published in Yucatan, and from 1807 until his death he contributed articles and editorials to his own and other newspapers. In addition, he published a number of pamphlets, memorials, broadsides, and books. While he was in Europe he wrote his greatest contribution to his historical writing Ensayo Histories de las Revoluciones de Mague. (Venable, 18) Texans, too, acknowledged Zavalas importance. Zavala had been representing Mexico in Paris when he got word that Santa Anna had taken dictatorial control of Mexico. He came to Texas to work for the restoration of democratic government of his country. Zavala was invited to attend a conference of all representatives in the Brazos District to be held at San Felipe July 15. Asked to speak at meeting planned for August 8, 1835 at Lynchs tavern, Zavala was forced to decline because of ill health. However, he wrote a summary of the political situation to be read at the Lynchburg meeting. Zavala favored separate statehood for Texas within a democratic Mexican federation. Zavala went to San Felipe on October 15 as one of the five delegates from Harrisburg to the Consultation, a meeting of representatives from around Texas that discussed on the state of affairs with Mexico and turned into Texas earliest provisional government. When the Consultation finally ended on November 3, Zavala was asked to represent Harrisburg on the committee of 12 to write a declaration. With the membership split between those advocating an immediate declaration of independence from Mexico and the majority desiring to return Mexican government to a federal system, Zavala was influential in drafting the Declaration to the Public (November 7, 1835) in support of a federal Mexican government and separate statehood for Texas. The Consultation then appointed him to translate the Declaration into Spanish. The balance of power at the Consultation had begun to swing towards those who favored separation from Mexico. Zavala realized that a national Mexican revolt against Santa Anna was not in the cards, and when the Convention met at Washington-on-the-Brazos in March 1836, Lorenzo de Zavala was forced to reassess his own beliefs. On March 3 he was among the signers of the Texas Declaration of Independence, an act that would brand him a traitor to his fellow Mexicans to this day. Zavala chaired the section on Powers of the Executive Branch and served on the defense, naval affairs, and flag design committees. On March 17 he was unanimously elected Vice President. Following the adjournment of the Convention, Zavala found himself in frequent disagreement with President David G. Burnet. On April 22, stating his desire to assist the government in a more active capacity, Zavala submitted the first of three resignations. On September 11 he wrote that he expected to be strong enough to attend opening session of the government, but two weeks later, found himself still too ill to attend. On October 14, President Burnet wrote suggesting that both he and Zavala resign their offices so that the newly elected government could be inaugurated at once. Since Congress had not accepted the previous two resignations, Lorenzo de Zavala submitted his third and final resignation dated October 17, 1836. Upon assuming the vice presidency as Zavala’s successor, Mirabeau Lama paid a glowing tribute to the man who had preceded him as the second officer of the republic (Venable, 41). He asserted that throughout his life Zavala had been the â€Å"unwavering and constant friend of†¦free government. † (Venable, 41) In closing, he expressed the wish that â€Å"the evening of his days† might be as â€Å"tranquil and happy as the measure of his life had beem useful and honorable. (Venable, 42) On November 15 Lorenzo de Zavala died after contracting pneumonia, the result of a northern blowing in causing his boat to flip over and throwing him into the cold water on Buffalo Bayou. Lorenzo de Zavala was a person remembered for his strong political views, he never gave backed down from his beliefs and because of this he is note d for being one of the many heroes in the Texas Revolution. I picked Lorenzo De Zavala, because I wanted to write about someone that played an important role of the history of Texas.

Biography of John Adams, 2nd United States President

Biography of John Adams, 2nd United States President John Adams (October 30, 1735–July 4, 1826) served as Americas second president and was one of the founding fathers of the American republic. While his time as president was rife with opposition, he was able to keep the new country out of a war with France. Fast Facts: John Adams Known For: Founding father of the American Revolution and United States; second U.S. President, after George WashingtonBorn: October 30, 1735 in the Massachusetts Bay ColonyParents: John and Susanna Boylston AdamsDied:  July 4, 1826 in Quincy, MassachusettsEducation: Harvard CollegePublished Works: The Autobiography of John AdamsSpouse: Abigail Smith (m. October 25, 1764)Children: Abigail, John Quincy (the sixth president), Charles, and Thomas Boylston Early Life John Adams was born on October 30, 1735, in the Massachusetts Bay Colony to John Adams and his wife Susanna Boylston. The Adams family had been in Massachusetts for five generations, and the elder John was a farmer who had been educated at Harvard and was a deacon at Braintree’s First Congregational Church and a selectman for the town of Braintree. The younger John was the oldest of three children: his brothers were named  Peter Boylston and Elihu. Johns father taught his son to read before sending him to a local school run by their neighbor Mrs. Belcher. John next attended Joseph Cleverlys Latin school and then studied under Joseph Marsh before becoming a student at Harvard College in 1751 at the age of 15, graduating in four years. After leaving Harvard, Adams worked as a teacher but decided instead to take up the law. He trained under Judge James Putnam (1725–1789), another Harvard man, who would eventually serve as attorney general of Massachusetts. Adams was admitted to the Massachusetts bar in 1758. Marriage and Family On  October 25, 1764, John Adams married  Abigail Smith, the high-spirited daughter of a Brookline minister. She was nine  years younger than Adams, loved reading, and built an abiding and tender relationship with her husband, evidenced by their surviving letters. Together they had six children, four of whom lived to adulthood: Abigail (called Nabby), John Quincy (the sixth president), Charles, and Thomas Boylston. Career Before the Presidency Two of Adams most influential cases were the successful defense of the British soldiers involved in the Boston Massacre (1770). He defended both the commanding officer, Captain Preston, winning a complete acquittal for him, and his eight soldiers, six of whom were acquitted. The remaining two were found guilty but were able to escape execution by praying the benefit of clergy, a medieval loophole. Never a fan of the British- Adams took the case in the cause of justice- his experiences with the Boston Massacre trials would begin Adams journey towards accepting that the colonies would need to separate from Britain.   From 1770–1774, Adams served in the Massachusetts legislature and was then elected a member of the Continental Congress. He nominated George Washington to be Commander-in-Chief of the army and was part of the committee that worked to draft the Declaration of Independence. Diplomatic Efforts In 1778 during the early days of the war for independence, Adams served as a diplomat to France alongside Benjamin Franklin and Arthur Lee but found himself out of place. He returned to the U.S. and served in the Massachusetts Constitutional Convention before being sent to the Netherlands on another diplomatic mission negotiating trade agreements from 1780 to 1782. From there, he returned to France and with Franklin and John Jay created the Treaty of Paris (1783) officially ending the American Revolution. From 1785–1788 he was the first American minister to visit Great Britain. He later served as vice president to Washington, the nations first president, from 1789 to 1797. Election of 1796 As Washingtons vice president, Adams was the next logical Federalist candidate for the presidency. He was opposed by Thomas Jefferson in a fierce campaign, causing a political rift between the old friends that lasted the rest of their lives. Adams was in favor of a strong national government and felt France was a greater concern to national security than Britain, while Jefferson felt the opposite. At that time, whoever received the most votes became president, and whoever came in second became Vice President. John Adams received 71 electoral votes and Jefferson 68. France and the XYZ Affair One of Adams major accomplishments during his presidency was to keep America out of a war with France and normalize relations between the two countries. When he became president, relations were strained between the United States and France mainly because the French were conducting raids on American ships. In 1797, Adams sent three ministers to try to work things out. The French would not accept them and instead, French Minister Talleyrand sent three men to ask for $250,000 in order to resolve their differences. This event became known as the  XYZ Affair, causing a great public uproar in the United States against France. Adams acted quickly, sending another group of ministers to France to try to preserve the peace. This time they were able to meet and come to an agreement that allowed the U.S. to be protected on the seas in exchange for granting France special trading privileges. During the ramp-up to a possible war, Congress passed the  repressive Alien and Sedition Acts, which consisted of four measures designed to limit immigration and  free speech. Adams used them to censor and repress criticisms against the government- specifically the Federalist Party. Marbury vs. Madison John Adams spent the last few months of his term in office in the new, unfinished mansion in Washington, D.C. that would eventually be called the White House. He did not attend Jeffersons inauguration and instead spent his last hours in office appointing numerous Federalist judges and other officeholders based on the Judiciary Act of 1801. These would be known as the midnight appointments. Jefferson removed many of them, and the  Supreme Court  case  Marbury vs. Madison  (1803) ruled the Judiciary Act was unconstitutional, resulting in the right of  judicial review. Adams was unsuccessful in his bid for reelection, opposed not only by the Democratic-Republicans under Jefferson but also by  Alexander Hamilton. A Federalist, Hamilton actively campaigned against Adams in hopes that vice presidential nominee Thomas Pinckney would win. However, Jefferson won the presidency and Adams retired from politics. Death and Legacy After losing the presidency, John Adams returned home to Quincy, Massachusetts. He spent his time learning, writing his autobiography, and corresponding with old friends. That included mending fences with Thomas Jefferson and beginning a vibrant letter friendship. He lived to see his son John Quincy Adams become president. He died at his home in Quincy on July 4, 1826, within a few hours of the death of Thomas Jefferson. John Adams was an important figure throughout the revolution and the early years of the United States. He and Jefferson were the only two presidents who had been members of the founding fathers and signed the Declaration of Independence. The crisis with France dominated most of his time in office, as he was faced with opposition to actions he took concerning France from both parties. However, his perseverance allowed the fledgling United States to avoid war, giving it more time to build and grow. Sources Adams, John. 1807. The Autobiography of John Adams. Massachusetts Historical Society.Grant, James. John Adams: Party of One. Farrar, New York: Straus and Giroux, 2005.McCullough, David. John Adams. New York: Simon and Schuster, 2001.Farrell, James M., and John Adams. John Adamss Autobiography: The Ciceronian Paradigm and the Quest for Fame. The New England Quarterly 62.4 (1989): 505-28.Smith, Page. John Adams, Volume I 1735-1784; Volume II 1784-1826. New York: Doubleday, 1962.John Adams: Biography. John Adams Historical Society 2013.

Competitive Analysis and Business Cycles Essay Example | Topics and Well Written Essays - 750 words

Competitive Analysis and Business Cycles - Essay Example However, with time several companies began manufacturing similar products. Given the high cost associated with the operations is the software market, only a few companies have managed to operate thereby developing perfect control of their respective market shares. Such companies include Apple, Android and AVG, an antivirus manufacturing company among many others. Each of these companies manufacture similar products thus competing for the market but have successfully acquired adequate market shares. The oligopolistic market structures present the sellers with several market entry barriers key among which include the extensive competition and government policies thus resulting in very few operators. The market however does not present the sellers with any market entry barriers thus resulting in multitude of buyers for which the companies thus compete favorably (Stackelberg, Damien, Lynn and Rowland 41). Question 2: The government has supported Microsoft and the computer industry in sev eral ways thus helping create the current oligopolistic market. Microsoft for example is a large American multinational corporation, one that the government considers too big to die. The death of such large companies especially during financial crises often leads to numerous ripple effects that may possibly paralyze the economy of a country in its totality. To prevent such, the American government has often provided the company with several incentives during such times to ensure that it continues to operate. The incentives include tax reduction and provision of bailouts whenever the companies near collapse. Microsoft has maintained a perfect operation over the years owing to the fact that it had monopolized the market for long implying that the company never neared a collapse thus requiring a bail out from the government. However, the government has developed specific incentive packages that best targeted the Microsoft Corporation. The government has supported the growth of Microsof t as industry and other similar companies by forming bilateral trade contracts. The government is one of the main spenders whose contribution to an economy is essential. The government has often sought tenders from Microsoft in the form of either the purchase of some of its products or seeking its services. Such large contracts safeguard the company’s profitability thus increasing their longevity in the market. The presence of such large tenders also makes the market more lucrative to other entrepreneurs a feature that resulted in the entry of other software and equipment manufacturers. Additionally, the government of the United States of America has formulated and implemented several legislations seeking to protect intellectual properties manufactured by such companies thereby safeguarding the interests of the companies. Microsoft, Android and Apple among others manufacture handsets and computers among other electronic devices. Additionally, they manufacture Software a uniqu e type of product that required protection. Through the provision of patents, the government created an effective platform on which company defendant its products thus maximizing profitability. Such policies have contributed to the growth and expansion of the industry resulting in the current numerous operators. Question 3: Intellectual

Tourist typologies, motivation & decision making Essay

Tourist typologies, motivation & decision making - Essay Example Moreover, this particular industry provides a major source of employment for a large volume of labour force all over the world, further contributing towards the reduction of unemployment rate within the global sector. In the contemporary context, the industry has experienced noteworthy changes, which further depicted a major developmental aspect for the sector (Dann 2002). However, it will be crucial to mention that tourism is entirely dependent on the approaches of the people. Notably, people travel from one place to other with various purposes including education, leisure activities and business purposes among others. All these people are collectively termed as tourists. Specially mentioning, decisions of tourists to visit any particular country are directly influenced by certain key factors including hospitality, attractions and costs among others (Chon, Pizam and Yoel 2012; Pearce 2005). As earlier mentioned, there are various purposes owing to which people travel from one place to other. Contextually, based upon those purposes, nature, characteristics and behaviours, tourists are categorised into various forms. According to Cohen, there are four typologies of tourists that include Organised mass tourist, Individual mass tourist, Explorer and Drifter. While, as per the study of Plog, typologies of tourists include allocentric, mid-centric and psychocentric. These have been described in detail hereunder. These types of tourists are deemed to be least adventurous owing to the aspect that they prefer to remain in their comfort zone or environment. They are highly driven by what they are being supplied by the tourism industry. They consider various aspects such as location of the sites and environment while choosing their destinations to visit (Ryan, 2002). There sorts of tourists are quite organised in nature and their preference of choosing any particular destination directly

Short stories Essay Example for Free

Short stories Essay Traditional detective stories fall into three groups, whodunit murders,mysteries with a twist in the tale and locked room stories.  A whodunit mystery is a story where the detective has to find out who commited the murder by unravelling a series of clues that will eventually lead him to the murderer.There are usually a group of characters who are potential suspects because they have either a method or a motive for the crime.As the story moves on the detective slowly eliminates all the suspects in his mind until only one remains. The detective then usually calls all the suspects together and reveals the perpetrator.When the villain is taken away the detective them goes on to explain how he assembled all the clues and how they led him to the murderer. An example of how Conan Doyle exploits this is in the Cardboard Box when a cardboard package is sent to Miss Susan Cushing with a pair of preserved human ears in it and no-one knows why or who the ears belong to.Conan Doyle exploits this by removing the elimination process and turning it into a hunt for who the ears belong to and who must have killed the owners. After using his powers of observation, I percieved that her ear corresponded exactly with the female ear which I had just inspected. The matter twas entirely beyond coincidence.There was the same shortening if the pinna,the sam broad curve of the upper lobe,the same convolution of the inner cartilage.In all essentials it was the same ear. He comes to the conclusion, that one of Miss Cushings sisters, who is mentioned at the beginning of the story, and her lover were killed by her jealous husband.He was driven back to drinking by the rumours spread about him by the third of the Cushing sisters. The Mystery with a twist is a story that appears to follow the traditional lines of a murder or a crime story but then has an unexpected twist at the end.An example of how Conan Doyle exploits this is in the Silver Blaze story.In Silver Blaze a prize winning horse has been stolen and its trainer murdered.Sherlock Holmes is then called in and after following a series of clues he comes to the startling conclusion that Silver Blazes trainer,John Straker was not murdered but was kicked in the head by his horse when trying to sabotage its chances in its next race. The horse had then run away from its stables and was picked up by a rival stable owner; then kept hidden by painting it brown and passing it off as one of his own horses.A long series of clues were pieced together to lead to this conclusion.So the twist in this tale was that there was no murder when from the start all the evidence make it appear so. The locked room story type is a story where a murder has been commited in a locked room but there is no murderer,no murder weapon and no evidence of a suicide.In the Speckled Band a murder was commited two years ago but no-one knows how or why the girl died because she was in a locked room with barred windows and there was no evidence to show how she died apart from fright.Conan Doyle exploits this by having Holmes be visited by the sister of the murderd girl and say that she is afraid that the same thing will happen to her. Yet if the lady is correct in saying that the flooring and walls are sound,and that the door,window,and chimney are impassable,the her sister must have undoubtedly been alone when she met her mysterious end. Holmes is trying to find out from the beginning how a murder could take place in a locked room with no way to enter. After visiting the house, Holmes and Watson decided to stay in Ms.Stoners room and while they are there a snake drops through the ventilation shaft, which was intended to kill Ms.Stoner.The snake then retreats back through the ventilation shaft and bites Dr.Gimesby Roylott the owner of the snake.It can seem very obvious from the beginnning of the story that Dr.Roylott has something to do with the murder but there is no evidence to prove this.Holmes then using his powers of deduction and observation uncovers Dr.Roylotts plans but inadvertantly causes his death. The genre used in the Red Headed League is that of a simple mystery.At the beginning it is not obvious that a crime is being commited but it is obvious that something very strange is happening.Conan Doyle exploits this by not giving us a target to point our suspicions at because there is no murderer that needs to be found or stolen property that needs to be recovered.There is just a simple mystery that leads on to a much larger one. The mystery is that a Mr.Wilson had been admitted to this organisation called the Red Headed league who would pay him four pounds per week to copy out the Encylopaedia Britannica. He thought this a bit odd but carried on with it for a number of weeks until one day the offices of the League were closed.He then went to see Sherlock Holemes,who after investigating the mystery found out that a much larger plot was at work. Mr.Wilsons apprentice pawnbroker Vincent Spaulding is really a wanted criminal who set up the League with a friend as a way of getting Mr.Wilson to leave his shop for a few hours a day.During that time they were digging a tunnel from the basement of the shop to a nearby bank.This kind of mystery cannot be solved from the start and readers can only suspect that the apprentice has anything to do with the mystery. This kind of plot could be called a Hidden-crime mystery. In conclusion I would say that Arthur Conan Doyle exploits many different kinds of traditional detecitve stories and gives them his own unique twist.He uses logic mixed with intricate plots and a sometimes a few red herrings, as in the Red Headed League.Some devoted readers prefer his earlier stories when Sherlock Holmes performed his observational miracles,however,one can only say that which ever you prefer Conan Doyles work is still read and admired today.

Qualitative Method Essay -- History, Greek

Qualitative methods can be traced back to the ancient Greek historians. Herodotus, who is often called the father of history, traveled widely in the ancient world and recounted in his Histories the stories he had heard from the people he met. His successors down the ages recorded their observations of people that they encountered in their travels. These kinds of observations eventually became formalized in the discipline of anthropology. In clinical research, qualitative methods were first used in case histories, for instance, Breuer and Freud’s (1895/1955) first cases, which began the psychoanalytic tradition, and Watson and Rayner’s (1920) study of ‘‘Little Albert,’’ which helped establish the behavioral tradition. There is also a tradition of participant observation methods in mental health research, though they are more often conducted by sociologists than by psychologists. Classic examples of participant observation studies are Goffmanâ⠂¬â„¢s (1961) Asylums and Rosenhan’s (1973) ‘‘Sane in insane places’’ study (Barker and Pistrang 2002). Qualitative research seeks to understand a social or human problem through an inquiry process. It is conducted in a natural setting and reports the views of informants in rich detail. Qualitative research strives to describe the extraordinarily complex nature of people and their perceptions of their experience in the specific social context in which the experience occurs. (Geertz, 1973). This is quite different than the paradigm of quantitative research. The raw material for qualitative research is ordinary language, as opposed to the numbers that are the raw material for quantitative research. The language may be obtained in many ways. It may be the participant’s own descriptions of him or he... ...ings-Sanders & Anderson, 2003; Lawler, Dowswell, Hearn, Forster, & Young, 1999 as sited Schumacher, Koresawa, West, Dodd, Paul, Tripathy, Koo, Miaskowski, 2005). Others have used qualitative methods to enhance their understanding of research participants who dropped out or did not adhere to the intervention (Jolly et al., 2003 as sited Schumacher et, al. 2005). In addition, researcher have conducted qualitative interviews following an intervention study to elucidate the content and interpersonal processes of the intervention, to elicit participants’ experiences of having received the intervention, to evaluate the intervention, or to explain study findings (Gamel, Grypdonck, Hengeveld, & Davis, 2001). In these studies, sequential research designs, in which qualitative inquiry precedes or follows the intervention study, are most common (Schumacher et, al. 2005).

Learning Objectives

Unit 1 Learning Objectives for Course Content Topic: Reading/Listening Strategies 1. Identify which component of the Model of Strategic Learning Reading and Listening strategies fall under and why. 2. Relate reading and listening strategies to the pillars of being a strategic learner. 3. Explain what is meant by reading/listening being a â€Å"constructive process. † 4. Discuss how the three components of constructed meaning — author, reader, and text — influence the reading process. Be able to give examples of each. 5. Summarize the results of research conducted about speed-reading as discussed in your student-reading packet. . Identify the purposes of pre-, during- and post-reading strategies. Be able to give examples of strategies from each category. Topic: Note taking Strategies 1. Identify which component of the Model of Strategic Learning note taking falls under and why. 2. Relate note-taking strategies to the pillars of being a strategic learner. 3. Explai n the Cornell and SUNY methods of note taking. Discuss how using these methods of note taking help a student to be a more active learner. 4. Identify examples of pre-, during- and post-note taking strategies. Also, explain the purpose of each of these categories of strategies. . Demonstrate awareness of which note taking strategies would be most appropriate given specific learning situations. 6. Describe the interaction between note taking and the components of the Model of Strategic Learning: skill, will, self-regulation and the academic environment. Topic: Attitude (ATT) 1. Identify which component of the Model of Strategic Learning Attitude falls under and why. 2. Relate Attitude to the pillars of being a strategic learner. 3. Define and give an example of a â€Å"useful† goal. 4. Discuss how each element of a useful goal can influence a person's motivation to achieve the goal. . Discuss and give examples of goal conflict and goal commitment. 6. Discuss and give examples o f goal ownership. 7. Define and describe the difference between enabling goals, short-term goals and long-term goals. 8. How are wishes and dreams different from goals? 9. Discuss how values and beliefs influence our goals. 10. Discuss and give examples of the three types of goal orientations. Topic: Model of Strategic Learning 1. List and discuss the four components of the Model of Strategic Learning, and give examples of each. Explain how each of these components can contribute to academic success. 2.List and explain the 4 pillars (characteristics) of strategic learners. 3. Discuss why one should strive to be both effective and efficient in learning. 4. Describe the purpose of the Model of Strategic Learning. 5. Discuss and give an example of how the Model of Strategic Learning is interactive 6. Explain which components of the Model of Strategic Learning are or are not generally under the learner’s direct control. Topic: Information Processing (INP) 1. Identify which compon ent of the Model of Strategic Learning Information Processing falls under and why. 2. Relate Information Processing to the pillars of being a strategic learner. . Discuss and give examples of how learning is an active process. 4. Discuss and give examples of the three categories of knowledge acquisition strategies: rehearsal, elaboration and organization. Be able to determine which category of strategies is best suited for a given situation. 5. Discuss how memory works according to the memory continuum. How can we make information meaningful and get it into long-term memory? 6. Explain the difference between fluency and flexibility in terms of knowledge acquisition strategies. How is being fluent and flexible important for strategic learning? . Discuss the difference between â€Å"working hard† and â€Å"working smart. † How do these terms relate to strategic learning? 8. Discuss how your goals are related to selecting information processing strategies. Topic: Self-tes ting (SFT) 1. Identify which component of the Model of Strategic Learning Self-Testing falls under and why. 2. Relate Self-testing to the pillars of being a strategic learner. 3. Describe and give an example of the comprehension monitoring process loop. 4. Discuss what is meant by the term â€Å"triggering event† in relation to comprehension monitoring. 5.Explain the difference between unfamiliar information and unconfirmed expectations. 6. List and define the strategies used for dealing with unfamiliar information and unconfirmed expectations. 7. Discuss why the â€Å"illusion of knowing† can create problems for a student. Topic: Systematic Approach to Learning 1. Identify which component of the Model of Strategic Learning the Systematic Approach falls under and why. 2. Relate the Systematic Approach to Learning to the pillars of being a strategic learner. 3. Name and discuss the 8 steps of the Systematic Approach to Learning. Give examples of each step and discuss wh y each step is important (i. . , what would the consequences be if any one step was omitted). 4. Discuss the difference between formative and summative evaluation. 5. Discuss what a strategic learner should do when he/she discovers a plan is not working. Topic: 5 Types of Knowledge 1. Identify which component of the Model of Strategic Learning the 5 Types of Knowledge falls under and why. 2. Relate the 5 Types of Knowledge to the pillars of being a strategic learner. 3. List, describe, and give an example of each of the Five Types of Knowledge. 4. Explain how each of the 5 Types of Knowledge can be useful when using the Systematic Approach.Topic: Motivation (MOT) 1. Identify which component of the Model of Strategic Learning Motivation falls under and why. 2. Relate Motivation to the pillars of being a strategic learner. 3. Describe and give an example of the two general categories of beliefs (self-sabotaging vs. enabling) one might experience and how these beliefs relate to motivat ion. 4. Describe and give an example of high and low self-efficacy. 5. List and discuss the three factors that influence self-efficacy and give examples of each. 6. List and discuss the factors that self-efficacy influences and give examples of each. 7.Discuss the difference between a) internal vs. external, and b) controllable vs. uncontrollable attributions. 8. Describe and give examples of the four types of attributions and how each relates to motivation. 9. Discuss how attributions interact with self-efficacy. What kinds of attributions are likely to lead to higher self-efficacy? 10. Discuss and give examples of how affect toward learning can enhance or interfere with the learning process. 11. Discuss the difference between internal and external motivation. 12. Describe and give an example of the difference between a student’s attitude and motivation.

Economic Value Added

EVA is a way of measuring a firm's profitability. EVA is NOPAT minus a charge for all capital invested in the business (Byrne 1). A more intuitive way to think of EVA is as the difference between a firms NOPAT and its total cost of capital (Kramer & Pushner 40). Stern Staurt's numerical definition of EVA is calculated for any year by multiplying a firm's economic book value of capital  © at the beginning of the year by the spread between its return on capital  ® and its cost of capital (K): EVA=(Rt-Kt)*Ct-1 (Kramer &Pushner 41). EVA is a notion of residual income (Ehrbar Xi). Investors demand a rate of return proportional to the amount of risk incurred. Operating profits determine residual income by plotting them against the required rate of return, a product of both debt and equity. EVA takes into account all capital invested. Peter Druker says in his Harvard Business Review article, â€Å"EVA is based on something we have known for a long time: What we call profits, the money left to service equity, is not profit at all. Until a business returns a profit that is greater than its cost of capital, it operates at a loss. Never mind that it pays taxes if it had a genuine profit. The enterprise still returns less to the economy than it devours in resources†¦. Until then it does not create wealth but destroys it† (Ehrbar 2). EVA is a measure of wealth creation or destruction after all costs are capitalized. Companies use EVA as a measure of corporate performance, as an incentive system and as a link between shareholder and management/employee goals. Stock price indicates investor's certainty concerning current and future earnings potential. EVA is a static measure of corporate performance; MVA is a dynamic, forward looking market performance measure. MVA is a market generated number calculated by subtracting the Capital invested in a firm  © from the sum (V) of the total market value of the firm's equity and book value of debt: MVA=Vt-Ct† (Kramer & Pushner 42). Al Ehrbar describes MVA as exactly equivalent to the stock market's estimate of the NPV of a company. In 1998 CSX Corperation introduced EVA criteria to the fast growing but low margin CSX Intermodal business, where trains deliver freight to waiting trucks or cargo ships. Large amounts of capital are required to power a mammoth fleet of locomotive, containers and railcars. Figuring in capital costs, CSX Intermodal lost $70 million in 1988. â€Å"The CEO issued an ultimatum, et EVA up or be sold† (Fortune, 39). CSX Intermodal freight volume increased by 25%, yet they dramatically reduced their capital cost by reducing the number of container and trailers by 22%, reducing their locomotive fleet by 33%, and reducing fuel costs. EVA in 1992 was $10 million dollars, and was expected to triple the following year. Wall Street responded: CSX stock price rose from $28 before EVA to a 1993 price of $75. CSX concluded that investors care more about their net cash return on capital than accounting figures such as EPS, ROE and ROA. Companies that adopt EVA as a performance measure found tie-in compensation plans very useful in aligning management behavior and shareholder needs. Typical plans consist of two familiar parts, a bonus and stock incentives, applied in new ways (Fortune 50). Bonus targets are established by a percent increase in EVA and recalculated each year by averaging the prior year's goal and the prior year's result. Bonus have no limits, but the manager incurs operating risk because some of the bonus is put in a â€Å"bank,† say, for five years. If over the next five years management performs poorly, and EVA drops, the â€Å"bank† account is depleted. Management incurs the risks and benefits just as owners do. Joel Stern notes that in cases without an EVA incentive plan, employees suffer from a common problem. On average their fixed pay, salaries and pension, are too high, and their variable pay, profit sharing and share options, are to low (Ehbar XIX). Stern adds that size, not value, drives employees in typical incentive programs because size is positively correlated with increases in fixed pay and closely thereafter, variable pay, even if it destroys shareholder wealth. EVA protects shareholder interests by depositing variable pay into a deferred account that can be lost if value is eroded. EVA, as a corporate measure and a predictive tool, generates mixed reviews in the business and academic worlds. AT&T's Jim Meen says, â€Å"The correlation between MVA and EVA is very high. So when your driving your business toward EVA, your really driving the correlation with market value† (Kramer & Pushner, 43). Stern Stewart finds an R squared value of 60% based on 20 groupings of firms (Kramer & Pushner, 41). Contenders site statistical evidence to the contrary. BCG-Holt calculates an R square, after removing 21 outliers, of 27%. Dodd and Chen report that EVA accounts for only 20. 2% of the variation in stock returns for a sample of 500 companies, while ROA explains 24. 5% of market returns (Kramer & Pushner, 43). In their paper â€Å"An Empirical Analysis of Economic Value Added as a Proxy for Market Value Added,† Kramer and Pushner test the hypothesis that EVA is highly correlated with MVA. Simple regression analysis is used to test this hypothesis and other market determinants of market value such as NOPAT. First Kramer and Pushner test the relationship between the level of MVA and the level of EVA using the SS1000. In all cases the level of MVA positively relates to both NOPAT and EVA in the same and prior periods. However, in all cases, NOPAT explains more of the total variation in MVA than EVA† (O'Byrne & Stewart 44). This suggests that the level of NOPAT is not only a better proxy but also a better predictor of corporate performance than the level of EVA. Results for weighted least squares, change in MVA and variations are described graphically in appendix 1. Kramer and Pushner conclude that there is no clear evidence that EVA is the best measure of corporate success in adding value to shareholder investments (Kramer and Pushner, 47). Stephen F. O'Byrne and Stern Stewart and Co. tested a similar hypothesis. Their objective is to show that EVA provides a theoretical and practical measure of operating performance. O'Byrne and Stewart substantiate the explanatory power of EVA relative to earnings because, unlike previous studies, they recognize two important characteristics: Multiples of positive EVA are significantly higher than multiples of negative EVA, which implies that companies with negative EVAs have values that are higher than what would be expected if the market valued EVA at the same multiple. Multiples of capital tend to decline with company size, which suggest that the market assigns higher multiples to a given level of EVA for smaller companies. Stewart, 117). O'Byrne and Stewart suggest at first glance that earnings and EVA have about the same level of success in explaining market value. The variance explained ranges around 32%. Taking into account the two characteristics listed above, the explanatory power of their model increases to 42%. Five-year changes in EVA explain 55% of the variation in market value, and ten-year changes in EVA explain 74% of the variation in ten-year changes. The NOPAT model has 15%-20% less explanatory power. The results of O'Byrne and Stewart research appear in appendix 2. They conclude that because EVA is systematically linked to market value, it proves to be a better predictor of market value than other performance measures. Proponents of EVA also argue that GAAP standards distort true economic reality, produce unreliable corporate standards and serve as an unproductive compensation system. Harvard business school professor Baruch Lev states that; â€Å"Overall, the fragile association between accounting data and capital market's values suggest that usefulness of financial reports is rather limited† (Ehrbar, 161). Some differences in GAAP and economic reality stem from a bias toward conservative estimates, compounded by SEC requirements driving conservative financial policies. The principal divergence is GAAP's treatment of equity. The cost of equity should be capitalized. The cost of borrowed capital shows up in a companies interest expense. â€Å"But the cost of equity capital, which the shareholders have contributed, typically appears nowhere in any financial statement-and equity is extraordinarily expensive† (Fortune, 38). Ehrbar contends that GAAP distorts economic reality in areas such as R&D, strategic management, expense recognition, depreciation, restructuring charges, taxes and balance sheet adjustments (64). R&D under GAAP standards require Corporations to immediately expense R&D in the period in which they occur, where as managers and investors see R&D as an investment. GAAP's treatment of R&D reduces book value by writing down the asset to $0; EVA would capitalize R&D and amortize it over a period of time. Lastly, GAAP incentives can be ineffective motivators. For example, a retiring officer's pension plan is linked to earnings. During their last year they might skimp on R&D to boost earnings because their pension plan is tied to performance. Operating earnings often serve as the benchmark for management compensation. Management has the incentive to negotiate a target that is easy to beat. Managers aim low, insuring their bonus. Trade loading is a second example of how GAAP can affect management decisions concerning bonuses and owner interests. EVA as a measure of financial performance is positively related MVA, but depending on the methodology, the result vary. Kramer and Pushner used simple univariate regressions to compare EVA with other measures explaining EVA. Their results were mixed, NOPAT's explanatory power in Ordinary Least Squares Regressions outperformed EVA by 9%, however when weighted, EVA's explanatory power was higher overall and surpassed NOPAT by 6%. Kramer and Pushner note that the market focuses on profits rather than EVA. Investors rely on earnings estimates that are consistently calculated within the industry. This is not the case for FCF or EVA. Lastly, Kramer and Pushner observe, â€Å"investors certainly need to be aware of capital structure, they should already by familiar with the opportunity cost of their investment and may not need to incorporate this into the measure of performance† (Kramer and Pushner 47). Investors may be familiar with the opportunity cost of their investments, although EVA analysis can illuminate problems, such as those created by GAAP accounting, that may not be recognized otherwise. Stephen O'Byrne and Stern Stewarts calculation required the recognition of two important characteristics that drastically changed the explanatory power of EVA. They note that simple a simple regression model, similar to the one used by Kramer and Pushner, depresses the predictive power of EVA and inflates the predictive power of earnings (Stewart 120). EVA with industry coefficients explains and impressive â€Å"56% of the variation in actual market/capital ratios† (Stewart 121). It also produces notable results for changes in EVA and market value over time. Far better results than NOPAT. My results using a simple linear regression model parallels Kramer and Pushner's results. EVA in 1997 has the highest R square factor, at 33%, but is far from the results calculated by Stewart. EVA's R squared increased dramatically since 1992. This is consistent with the economic trend of the 90's, so the increase may not necessarily reflect an increase in EVA due to internal factors, but an external factor, such as the greatest economic expansion in recorded history. All four factors consistently increase from 1992 to 1997. EVA could be a valuable tool if it is tailored to the company and industry. This requires an understanding and adjustment for different EVA multiples for positive and negative EVA and different capital multiples for different size companies. This requires complex calculations, a regularly cited problem. However, in this context EVA lives up to its reputation as a great measure of corporate performance. Other functions, such as aligning employee and shareholder goals, the basis for an incentive system and a more realistic picture of economic reality, makes EVA more attractive. I would recommend using Stern Stewart model to calculate EVA.

Why the Cerfew Law Should Not be Passed essays

Why the Cerfew Law Should Not be Passed essays Many adults today say that all teenagers are basically immature. Just because they act, and do things differently then they did when they were younger. So then they come up with laws, stupid laws, for teenagers such as curfews. In this essay Im going to give you three good reasons why this law should not be passed. First I think that the parents should decide on whether there child should be out after 11:00 o clock or not. I feel that it would be their job to determine which time their child should be home, Because not all teenagers are irresponsible. Many teenagers are responsible, so they should be aloud to stay out longer than others should. Just for the fact of being responsible. Second, if this law was passed many kids wouldnt have a life, because they go to work right after school and get home around 7:00, they still need to get ready and leave around 8:00, and there friend lives an hour away. They get there about 9:00 and they have to leave in an hour to get home before curfew. Third, what happens if you and your friends go to a movie like Titanic for instance and we all know how long that is, you can only make the 9:15 movie but the problem is it ends at 11:30. That means your out past curfew and youre breaking the law. In conclusion I think by passing this law it will just confuse things and mess up many peoples life, and also discriminate very mature young teenagers who want a life. ...

A Guide to Alto, the Spanish Word for Stop

A Guide to 'Alto', the Spanish Word for Stop All over the English-speaking countries of the world, people may drive on different sides of the road, but an international constant is an octagonal red STOP sign is used to let drivers know they need to stop. The same cannot be said for Spanish-speaking countries. In Spanish-speaking countries, the red octagonal shape is used to mean stop, however, the word used in the sign changes depending on the Spanish-speaking country you are in. In some places the red octagon says Alto, or in other places, the red octagon says, Pare.   Both signs signify for a driver to stop. But, the word alto does not traditionally mean stop in Spanish. Parer is the Spanish verb meaning to stop. In Spanish, the word alto commonly serves as a descriptive word meaning high or loud. As in, the book is up high on a shelf, or the boy shouted loudly. Where did alto come from? How did this word end up on Spanish stop signs? Alto Defined Most native Spanish speakers do not know why alto means stop. It requires some digging into the historical usage of the word and its etymology. For those with a knowledge of German, a similarity could be drawn between the word alto and the German word  Halt. The word Halt in German has the same meaning as the word halt in English. According to the Spanish Royal Academys dictionary, the second reference to  alto with stop as its  meaning is commonly found on road signs  in Central America, Colombia, Mexico, and Peru, and it  comes from the German halt.  The German verb halten  means to stop. The dictionary provides a basic etymology of most words, but it does not go into extensive detail or give a date of first use. According to another Spanish etymology dictionary, the  Diccionario Etimolà ³gico, urban legend traces the Spanish usage of the word  alto with the meaning of stop back to the 15th century during the Italian Wars. The sergeant raised his pike high as a signal to stop the column of soldiers from marching. In this reference, the Italian word for high is alto.   More credence is given to the Spanish Royal Academy dictionarys meaning, suggesting that alto is a direct borrowing from the German halt. The Italian story sounds more like a folk tale, but the explanation is plausible. The Online Etymology Dictionary suggests that the English word halt comes from the 1590s from the French halte or Italian alto, ultimately from the German halt, possibly as a German military term that made its way into the Romance languages. Which Countries Use Which Sign Most Spanish-speaking Caribbean and South American countries use pare. Mexico and most Central American countries use alto. Spain and Portugal also use  pare. Also, in Portuguese, the word for stop is pare.

Americanized Evolution of Fashion Essay Example | Topics and Well Written Essays - 500 words

Americanized Evolution of Fashion - Essay Example The designers’ work will create the mood of American fashion in the last half of the twentieth century. The three designers are a fashion crew that came up with extant sophistication, energy, and great talent that emerged on the global fashion stage in that time. The event showcased individual contributions and influence of each designer to fashion during the latter period of the twentieth century that marked the great evolution of fashion. The design of the 1960s was characterized by stiff, A-line, and minimalist design while that of the 1770s was soft and flowing. The 1980 design had more embellishment, luxury, and glamour (Secker, 2015).Oscar de la Renta is a successful designer from the Dominican Republic who took design to a whole new level with his dramatic sense of color and embellishment. He won three Coty awards in 1967, 1968, and 1973 and his inclusion in the exhibit as a creative designer is well-deserved. Geoffrey Beene is a Haynesville-born New York City resident whose work featured in the September 1963 issue of Vogue magazine cover. He is featured in the exhibit because he is an innovative minimalist designer of body-revealing soft draping (Schoeny, 2015). Bill Blass is an established designer from Fort Wayne who has won three awards by Coty accreditation. He is an impeccable tailor for luxurious fabrics that are sporty and sophisticated yet classic and simple aesthetic. The immaculate works by these designers during their career boom won them the accreditation to be featured in this year’s historic exhibition.

Film and Culture Essay Example | Topics and Well Written Essays - 2750 words

Film and Culture - Essay Example Culture is the force behind every variable aspect of a person’s life, including language, race, traditions, art work, and even movies. Culture can vary from within a group of people to, however people with similar traditions and life styles are often put together in similar cultural groups. Culture can also highly influence the beliefs and life styles of a group of people. Different beliefs can be based on the effects of a person’s culture on those beliefs. Cultures can also change or shift, depending on trends and the ideologies of people of that time. Some cultures fade or die away with time, well other main stream cultures, or their ideas directly effected by them, may stay around for many years. While culture may seem like an overwhelming idea and ideology set, in simplifying it we must not forgot to include all aspects of a person’s life that may affect their culture, or to be effected by it. Culture is an important aspect of who we are, and why we are like that. One of the most unique aspects of culture is the art forms that various different people come to deeply connect with their culture. As far back as the Native Americans, different art mediums have become deeply ingrained within a people’s culture, and have also grew to define who a people are. This can no more be true in modern times than in the ways film and culture have become so deeply ingrained with each other. In today’s fast paced world, the connection between films and culture may not be seen at a first glance. However, just as it has been sense the dawning of Hollywood, the myriad of ways that film and culture connect with each other is almost uncountable. Film and culture have become almost inseparable in places, and there is such a deep running connection between the two that it is often times hard to see the difference between them. Film critic John Frame said these words on the deep connection between

Cin the Aztec Civilization Essay Example | Topics and Well Written Essays - 1250 words

Cin the Aztec Civilization - Essay Example Much of what has long thought to be true about the long-lost Aztec empire, including their sacrificial rituals involving cannibalistic practices, traces back to the information compiled by a Franciscan monk named Bernardino de Sahagun. Sahagun's work, the Florentine Codex, was a detailed accounting of the cultural beliefs and practices of the Aztec people, designed primarily for the purpose of instructing other Christian missionaries in how best to facilitate the conversion of the indigenous tribes to Christianity. It is certainly interesting, of course, if not necessarily truly ironic that the one of the fundamental doctrines of Catholicism is transubstantiation, or the consumption of bread and wine that has been transformed into the actual flesh and blood of Jesus Christ. An argument can therefore be made that the religious conversion of the Aztecs was ignited in part due to their practices of human sacrifice and cannibalism was instructed by Europeans who themselves practiced a fo rm of cannibalism and whose entire religion is based on the necessity of a human sacrifice. Almost everything that is known about Aztec human sacrifices and cannibalistic practices is, therefore, filt... s have been forwarded to offer an alternative to Sahagun's original observations of Aztec rituals that had been distorted following the original publication due to misinterpretations, exaggeration and the natural human desire to simplify actions one has trouble understanding. Although the Aztec civilization was deemed to be a violent one, the Europeans were themselves no stranger to violence, therefore it was the human sacrifice more than anything else that assaulted their sensibilities. Perhaps s this assault was intensified by the justification and rationale of the natives that it was done in the name of religion. Huitzilopochtli was the Aztec god of the sun, viewed as the source of all life. The Aztecs believed that this source must be kept moving in order to keep it from disappearing forever into the darkness of night and so to accomplish this (Alves 43). The way to accomplish this task had to do with the belief that the sun needed to be nourished with blood; as a result, human sacrifice was a necessary ingredient for prolonging the existence of all humankind. In fact, there is an eschatological element to the ritual in that the Aztecs believed that appeasing their gods not only ensured life, but also staved off chaos. "In most cases, the victim was dressed, painted and ornamented so as to represent the god who was being worshipped; and thus it was the god himself who died before his own image and in his own temple, just as all the gods had accepted death in the first days for the salvation of the world. And when ritual cannibalism was practiced on certain occasions, it was the god's own fl esh that the faithful ate in their bloody communion" (Soustelle 98). Therefore, it was probably not necessarily the idea of consuming a human heart that so perturbed

Project Report On Head And Shoulders Shampoo Marketing Essay

Project Report On Head And Shoulders Shampoo Marketing Essay INTRODUCTION: Procter Gamble  (PG) is an American  company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning  and  personal care products. In 2011, PG recorded $82.6 billion dollars in sales.  Fortune  magazine ranked PG at fifth place of the Worlds Most Admired Companies list, which was up from sixth place in 2010. Procter Gamble is the only Fortune 500 Company to issue C Share common stock. As of July 1, 2011, the company structure is categorized into two Global Business Units with each one further divided into Business Segments according to the companys 2011 Annual Report. Dimitri Panayotopoulos is Vice Chairman of Global Business Units. The following segment constitutes of PG business: Beauty segment Grooming segment Health Care segment Snacks Pet Care segment Fabric Care Home Care segment Baby Care Family Home Care segment Manufacturing operations are based in the following regions: United Sates of America, Europe, Canada, China (31 wholly owned factories and other part of Asia, Philippines, Africa, Mexico, Australia, Latin America. About the Brand: Head Shoulders  is a  brand  of anti-dandruff  produced by  PG Matt Elliott got Procter Gamble researchers to start making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced  pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. Head Shoulders is the worlds number one anti-dandruff shampoo. A power brand from PG, this brand made it debuted in India in year of 1997. In the highly competitive shampoo market, which is estimated to be worth around Rs.1800 Cr, HS is a major player in the anti-dandruff niche. The entire shampoo market was dominated by HUL with whopping market share of around 46% when the brand was launched in India, the anti-dandruff market was in its nascent stage and dominated by Clinic-All-Clear. The high profile launch of HS fueled the growth of this specialty market. Now anti-dandruff segment constitute around 15% of the shampoo market moreover PG is the global market leader in the retail hair care market with over 20% of the global market share behind Pantene and Head Shoulders. According to PGs annual report of 2011, the Beauty and grooming market share which primarily deals with the beauty segment constitute of % of net sale of 24% and percentage of net earning account to 23% for PG. The prominent brand is Head and Shoulders in this segment. Strategic Planning Models: SWOT analysis of Head Shoulders: Strength Weakness International brand with great brand equity. Only segmented as an anti-dandruff shampoo whereas the competitor has wide range of shampoos with different features. Strong financial position in market. Mostly perceived as a harsh shampoo. Brand loyalty. Less emphasis on other new research based ingredients and formulas. High quality Services. More specific to male gender. Availability of products in different demographics areas, pricing and market good-will. Large network for distribution. Opportunities Threat With the inclusion of FDI policy, PG can revive its brand equity. Inflation in Indian economy. Expansion of market aimed towards all age groups, including middle aged women which has significant market share. High competitive market with new entrants like Loreal and Dove in shampoo segment. Have a great opportunity in new developing areas of India. BCG matrix of Head Shoulders: BCG matrix stands for Boston consulting group. This is also known as Growth-Share matrix. This matrix helps us to classify a business of a company in four categories namely- Star, Question mark, Cash Cows and Dogs. The details of each are given as follows: Stars: This tiles represents the high growth rate and high market share i.e. the business is leader in its area. Cash Cows: This tile represents high relative market share and low market growth rate. Question mark: Here the growth rate is high but the market share is relatively low. Dogs: This is segment where the growth rate is slow and has low market share as in the business is lagging behind considerably. Head and Shoulder can relatively be positioned in between the cross-sectional area of Question mark and Star. The reason can be: The market share of HS is low but the growth rate is high. HS needs to re-plan and revise it marketing plan as the opportunity is ample which can make into star category completely. Customer Value: Customer value can be defined as the consumer get in return to their money. The performance of a company is measured how the product or services gives the customer value in compare to what the competitor are offering. Here HS claims that the shampoo delivers 100% dandruff-free hairs even with low price, hence we can state that HS delivers good customer value and satisfaction level. The value delivery chains relates it-self to supply chain i.e. how it partners with suppliers and distributions from formulating raw material and distribution of its produced. HS being a PGs daughter company, takes a good leverage of good distribution channel and supply chain. Prominently HS sold in India is mostly shipped from Gulf countries. With the introduction of sachets of denomination Rs.1 and Rs.3, HS reached the rural market easily. With more and more free sample distribution and blind-test, the company is quite successful in value delivery chain. Marketing plan: HS is basically a product for men and women with dandruff and scalp problems. The want to acquire proper hygiene, maintain a healthy scalp and hair to gain the right confidence and have a sense of belongingness as they socialize/interact with other. The gap is that the other shampoo brands focus on enhancing or improving hair-condition. Marketing mix and Strategy : HS removes dandruff and stops it from coming back in just one wash, with a product range that suits various hair and scalp needs. It uses T.V ads, print ads, sponsorship, sales promotion and social media. HS hired actor Saif Ali Khan and actress Kareena Kapoor for their promotional activities. Nationwide distribution of HS is good. Marketing environment- Micro and Macro: There are two types of environment which company deals with macro environment and micro environment. Micro environment are as follows: Customer Stakeholder Media Public Competitor Supplier Employee Macro Environment Political Environment Technological Environment Socio-cultural Environment Economical Environment Consumer Buying Behavior: Men and women need to address their: hygiene, scalp health, social needs, self-actualization needs. They choose HS over other anti-dandruff shampoos because of the following reason: Product awareness, effectiveness, technology used, price, packaging, popularity of endorses, credibility of the manufacturing company. Men and women expect the following when the use HS: Dandruff elimination Revitalize scalp Remove itchy scalp Stop root cause of dandruff Stops dandruff from coming back Cools and refreshes the scalp Remove visible flakes More confidence in interacting and socializing with other people. Maslows Hierarchy of Needs: It probably safe to say the best theory of motivation is Maslows. Maslow hypnotized in every human being there exist a hierarchy of five needs. Physiological Safety Social Esteem Self actualization. Untitled.png Marketing Research: Marketing research tools used by HS- Quantitative tools- HS undertook research to generate new ideas for the product and market development. The researches engaged the customers in detailed discussion over different features of their products. As a result the personal interaction between the researches and the consumers was high, the major qualitative tools used by HS included focus group discussions in-home visits in context visits in-store interviews Focus group discussions: Here, a group of people who uses the HS shampoo in brought under a discussion about the every aspect of it including quality, after-use satisfaction, thoughts of the user etc. The discussion is presided by a moderator who takes notes and feedback of the customers. In-Home visits: This technique is more used in western countries where the product is taken to a home and then feedback is taken from a individual. In context visits: To observe to practical difficulty consumer faces. Apart from gaining information on the way consumer actually uses a product, the researcher elicits theirs opinions on the product and weather they wish to suggest any modification. In-Store visits: HS used this strategy extensively to gather the information from the consumer right from where it buys the product. The surveyor uses some questionnaires to know the consumers opinions which helps the company to develop further strategy. Segmentation, Target and Positioning: Segmentation: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments, the marketers task is to identify them an decide which ones to target. The available segments of HS can be found based on demography, geography, pshychography or life style. But being an FMCG product a shampoo brand like HS the demographic and geographic segmentation is not as important as it based upon the life-style as well as customer preferences despite of their above segmentation. The core segments are Anti-dandruff black hair shiny hair low-price HS started operating in the anti-dandruff segment. As a added benefit it also emphasized on smooth hair. In India, shampoo of HS mostly segmented on basis of age and their wants. Its choose men and women of twenty to thirty-five age. Here they targeted them with different strategy like mind-set, social need and other factor. Target Market: Target market is the section of consumer which the business has decided to put marketing efforts. Target market is done after segmenting where they filter out the localized group and choose a particular section of consumer so that their product provides adequate brand equity and brand value. The target market for HS are the higher middle class people who are brand conscious, early adopter and who care about the overall health of their hair. HS targets the people of middle age men ( in the beginning) having scalp and dandruff problems. At the initial period of its marketing strategy, it showed advertisement which show the facts with only one use of the product, the shampoo gives almost 100% relief from shampoo. It introduced many other features like menthol, volume boost, hair-fall therapy for the college going youth and young professional with hair conscious. HS took the advantage of physiological mentality of this user group with adopting ads where prominent actors were used. Positioning Brand positioning refers to target consumers reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brands benefits/reasons to buy; and it focusses at all points of contact with the consumer. Brand positioning must make sure that: Is it unique/distinctive vs. competitors ? Is it significant and encouraging to the niche market ? Is it appropriate to all major geographic markets and businesses ? Is the proposition validated with unique, appropriate and original products ? Is it sustainable can it be delivered constantly across all points of contact with the consumer? Is it helpful for organization to achieve its financial goals ? Is it able to support and boost up the organization ? HS is positioned as anti-dandruff product which clear flakes with one wash. As the market leader it has successfully acquired the niche market of anti-dandruff segment. The effective distribution channel and deep penetration in the rural market has boosted up the sales in past year making it a leader. According to annual report of HS 2011 the quote states HS was relatively small, primarily north American brand a decade ago. We invested in combination of marketing and product innovations and began to expand the brand globally. Since then w have more than tripled sales and HS is now the largest shampoo brand in the world. Questionnaires How often do you use a shampoo ? a. Daily b. Alternate c. Weekly d. Not in a regular basis From the 5 shampoo listed below which one you use? a. Sunsilk b. Pantene c. Clinic All Clear d. Head Shoulder e. Dove f. If any other, please specify: ______________ While buying a shampoo, which option you keep in mind ? a. Price b. Quality c. Brand d. Hair Type. While buying a shampoo, which of the below listed options, do you consider in hair type? a. Smell b. Moisturizing Capabilities c. Clarifying Capabilities d. Shine factor e. Shampoo Colour f. Volumizing Capabilities g. Other please specify ____________________ How many different shampoos have you used in the past 6 months? a. 1 b. 2 c. 3 d. 4 e. 5 f. Will you care to specify _______ 6. Do you prefer to buy a sachets or bottled one? a. Sachets b. Bottled 7. Are you concerned about any chemicals that could be considered harmful to your scalp? a. Yes b. No c. Please specify ___________ 8. How do you perceive Head Shoulder brand? Specify ________________________________ 9. Would you be interested in a free sample? a. Yes b. No 10. Have you ever taken a scalp or a hair quality test clinically? a. Yes b. No If yes, would you like to share you outcome? ___________________________________ 11. Who influence you to purchase a brand ? a. Family b. Doctor c. Advertisement d. Self e. Other Name: _______________________ Gender: Male/ Female Mobile Number: _______________ Email ID: _____________________